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define('DISALLOW_FILE_MODS', true);{"id":730,"date":"2007-01-14T11:40:21","date_gmt":"2007-01-14T10:40:21","guid":{"rendered":"http:\/\/weblog.wanhoff.de\/?p=730"},"modified":"2007-01-14T11:40:21","modified_gmt":"2007-01-14T10:40:21","slug":"podcamp-tag-2-werbung-in-podcasts","status":"publish","type":"post","link":"https:\/\/weblog.wanhoff.de\/?p=730","title":{"rendered":"Podcamp Tag 2: Werbung in Podcasts"},"content":{"rendered":"<p>Tom Neumann, <span>Werbung<\/span> in <span>Podcasts<\/span> (<span>adplace<\/span>.com):<\/p>\n<p><span>Adplace<\/span> <span>ist<\/span> <span>ein<\/span> <span>Werbenetzwerk<\/span>, <span>dessen<\/span> <span>deutscher<\/span> <span>Ableger<\/span> Liquid Air Labs <span>GmbH<\/span> <span>ist<\/span> <span>und<\/span> mobile Services <span>entwickelt<\/span> &#8211; <span>vor<\/span> <span>allem<\/span> Service. Man <span>arbeitet<\/span> international <span>mit<\/span> <span>podshow<\/span> <span>zusammen<\/span>.<span>Spodradio<\/span> <span>ist<\/span> <span>eine<\/span> Arte <span>mobiler<\/span> <span>Podcatcher<\/span> &#8211; <span>Datenflatrate<\/span> <span>f\u00c3\u00bcrs<\/span> Handy <span>vorausgesetzt<\/span>. <span>Mit<\/span> <span>der<\/span> <span>spodtronic<\/span> application <span>kann<\/span> man Radio <span>und<\/span> <span>eben<\/span> <span>Podcasts<\/span> <span>h\u00c3\u00b6ren<\/span> &#8211; <span>und<\/span> <span>selbiges<\/span> <span>soll<\/span> <span>demn\u00c3\u00a4chst<\/span> <span>auch<\/span> <span>als<\/span> <span>eine<\/span> Art Last.<span>fm<\/span> <span>f\u00c3\u00bcrs<\/span> Handy <span>gemacht<\/span> <span>werden<\/span>. Liquid Air Labs hat <span>auch<\/span> <span>Podhost<\/span> <span>gekauft<\/span>. Es <span>gibt<\/span> <span>ein<\/span> Office in San Francisco, <span>weil<\/span> es <span>eine<\/span> <span>technische<\/span> <span>Partnerschaft<\/span> <span>mit<\/span> <span>Kiptronic<\/span> <span>gibt<\/span> <span>und<\/span> <span>Podshow<\/span>, was die <span>Directorys<\/span> <span>und<\/span> die <span>Vermarktung<\/span> <span>angeht<\/span>. Die <span>Gesch\u00c3\u00a4ftsidee<\/span> <span>ist<\/span>, <span>Inhalte<\/span> <span>und<\/span> <span>Vermarktung<\/span> <span>zusammenzubringen<\/span>.<\/p>\n<p><span>Leidiges<\/span> <span>Thema<\/span> Downloads: <span>Auch<\/span> <span>adplace<\/span> <span>z\u00c3\u00a4hlt<\/span> <span>nur<\/span> <span>komplette<\/span> Downloads. <span>Das<\/span> Problem <span>dabei<\/span>: <span>Werden<\/span> <span>Flashplayer<\/span> <span>abgebrochen<\/span>, <span>dann<\/span> <span>z\u00c3\u00a4hlt<\/span> es <span>nicht<\/span>, Nun <span>ist<\/span> <span>aber<\/span> <span>der<\/span> <span>Anteil<\/span> <span>derer<\/span>, die\u00c2\u00a0 <span>Flashplayerbasiert<\/span> <span>h\u00c3\u00b6ren<\/span> <span>und<\/span> <span>zum<\/span> <span>Beispiel<\/span> <span>vor<\/span> <span>Beginn<\/span> <span>eines<\/span> <span>Outros<\/span> <span>abbrechen<\/span>, <span>nicht<\/span> <span>eben<\/span> <span>gering<\/span>. <span>Und<\/span> <span>ist<\/span> die <span>Werbung<\/span> am <span>Anfang<\/span> <span>geschaltet<\/span>, <span>wurde<\/span> <span>sie<\/span> <span>ausgeliefert<\/span> <span>und<\/span> <span>geh\u00c3\u00b6rt<\/span> (<span>das<\/span> <span>mal<\/span> <span>angenommen<\/span>), <span>aber<\/span> <span>eben<\/span> <span>nicht<\/span> <span>abgerechnet<\/span>. <span>Neben<\/span> <span>der<\/span> <span>allgemeinen<\/span> <span>Unsch\u00c3\u00a4rfe<\/span> (<span>iTunes<\/span> <span>holt<\/span>, <span>aber<\/span> es <span>wird<\/span> <span>nicht<\/span> <span>geh\u00c3\u00b6rt<\/span>) <span>kan<\/span> man <span>auch<\/span> <span>\u00c3\u00bcberlegen<\/span>, <span>eben<\/span> <span>nur<\/span> <span>abgebrochene<\/span> <span>Flashdownloads<\/span> <span>mit<\/span> <span>einzurechnen<\/span>.<\/p>\n<p><span>Und<\/span> <span>jetzt<\/span> <span>kommt<\/span> die <span>\u00c3\u0153berlgung<\/span> <span>auf<\/span> <span>nachzuschauen<\/span>, ob <span>der<\/span> <span>Podcast<\/span> <span>nicht<\/span> <span>nur<\/span> <span>heruntergeladen<\/span> <span>sondern<\/span> <span>auch<\/span> <span>angeh\u00c3\u00b6rt<\/span> <span>wurde<\/span>. Was <span>ein<\/span> <span>Unsinn<\/span>!!! <span>Sitzt<\/span> <span>demn\u00c3\u00a4chst<\/span> <span>jemand<\/span> <span>neben<\/span> <span>mir<\/span>, ob <span>ich<\/span> <span>auch<\/span> <span>Zeitung<\/span> <span>lesen<\/span> <span>und<\/span> die <span>Anzeige<\/span>.\n<\/p>\n<p><span>Anderes<\/span> Problem: <span>Wo<\/span> <span>kann<\/span> <span>Werbung<\/span> <span>geschaltet<\/span> <span>werde<\/span>. <span>Derzeit<\/span>, so Neumann, in den <span>reichweiten<\/span> (<span>bzw<\/span>. <span>Downloadstarken<\/span>) <span>Podcasts<\/span>. Neumann <span>meint<\/span>, die <span>privaten<\/span> <span>seien<\/span> <span>uninteressant<\/span>. <span>Ich<\/span> <span>denke<\/span>, <span>er<\/span> <span>schaut<\/span> <span>zu<\/span> <span>kurz<\/span>: <span>erstens<\/span> <span>verkauft<\/span> <span>er<\/span> <span>auch<\/span> <span>einen<\/span> <span>Kirchenpodcasts<\/span> <span>vom<\/span> BR <span>nicht<\/span>, <span>zum<\/span> <span>anderen<\/span> <span>verstehen<\/span> die <span>Vermarkter<\/span> den Trend <span>nicht<\/span>. <span>Wenn<\/span> 10000 <span>Leute<\/span> 10 <span>Podcasts<\/span> <span>h\u00c3\u00b6ren<\/span>, <span>dann<\/span> <span>sind<\/span> <span>das<\/span> <span>schon<\/span> 100.000 Downloads, die <span>ein<\/span> <span>Kunde<\/span> <span>nicht<\/span> <span>erreicht<\/span>. <span>Und<\/span> <span>das<\/span> <span>werden<\/span> <span>mehr<\/span>. <span>Solange<\/span> man <span>immer<\/span> <span>noch<\/span> <span>auf<\/span> <span>Reichweite<\/span> <span>schaut<\/span>, <span>w\u00c3\u00bcnsche<\/span> <span>ich<\/span> <span>viel<\/span> <span>Spa\u00c3\u0178<\/span> in <span>der<\/span> <span>Zukunft<\/span>, <span>wenn<\/span> die <span>Rechweite<\/span> <span>weg<\/span> <span>ist<\/span> <span>und<\/span> die <span>Jungs<\/span> <span>pl\u00c3\u00b6tzlich<\/span> <span>fragen<\/span>, <span>wo<\/span> <span>denn<\/span> <span>alle<\/span> <span>hin<\/span> <span>sind<\/span>. <span>Dann<\/span> <span>rappelts<\/span> in <span>der<\/span> <span>Kiste<\/span> \ud83d\ude42<\/p>\n<p>\n<\/p>\n<p>\n<\/p>\n<p>\n<\/p>\n<p>\n\u00c2\u00a0<\/p>\n<p style=\"text-align: right; font-size: 8px\">Blogged with <a href=\"http:\/\/www.flock.com\" title=\"Flock\" target=\"_new\">Flock<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tom Neumann, Werbung in Podcasts (adplace.com): Adplace ist ein Werbenetzwerk, dessen deutscher Ableger Liquid Air Labs GmbH ist und mobile Services entwickelt &#8211; vor allem Service. Man arbeitet international mit podshow zusammen.Spodradio ist eine Arte mobiler Podcatcher &#8211; Datenflatrate f\u00c3\u00bcrs Handy vorausgesetzt. Mit der spodtronic application kann man Radio und eben Podcasts h\u00c3\u00b6ren &#8211; und &hellip; <a href=\"https:\/\/weblog.wanhoff.de\/?p=730\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Podcamp Tag 2: Werbung in Podcasts<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/posts\/730"}],"collection":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=730"}],"version-history":[{"count":0,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/posts\/730\/revisions"}],"wp:attachment":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}