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define('DISALLOW_FILE_MODS', true);{"id":76,"date":"2006-01-16T10:38:11","date_gmt":"2006-01-16T09:38:11","guid":{"rendered":"http:\/\/weblog.wanhoff.de\/?p=76"},"modified":"2006-01-16T11:08:34","modified_gmt":"2006-01-16T10:08:34","slug":"new-york-times-marketers-look-for-phone-ads","status":"publish","type":"post","link":"https:\/\/weblog.wanhoff.de\/?p=76","title":{"rendered":"New York Times: Marketers look for Phone-Ads"},"content":{"rendered":"<blockquote><p>Marketers said they were particularly excited about the prospect of eventually using cellphones, many of which are equipped with global positioning systems, to send ads to consumers based on their location. With that information, marketers could, in theory, send pitches from retailers to cellphone users who might be in the vicinity of a store.<\/p>\n<p>Cellphone-based marketing could be &#8220;the silver bullet we&#8217;ve been looking for in advertising for a long time,&#8221; said Laura Marriott, executive director of the Mobile Marketing Association, a consortium of wireless carriers, ad agencies, technology companies and advertisers.\n<\/p><\/blockquote>\n<p>&#8230; schreibt heute die <a href=\"http:\/\/www.nytimes.com\/2006\/01\/16\/technology\/16mobile.html?ex=1295067600&#038;en=4ca77eacb70dbebe&#038;ei=5090&#038;partner=rssuserland&#038;emc=rss\">New York Times<\/a>. Nehmen wir mal weitere mobile Endger\u00c3\u00a4te dazu, dann haben wir &#8211; bevor es \u00c3\u00bcbehaupt Inhate gibt &#8211; schon ein Interesse aus der Werbewirtschaft in den USA. Hierzulande werden nicht mal Weblogs ordentlich mit Werbung zugepflastert, und dr\u00c3\u00bcben ist man wieder Lichtjahre weiter. Dabei gibt es auch in Europa wunderbare Videocasts, <a href=\"http:\/\/weggli-tv.com\/\">WeggliTV<\/a> ist nur einer davon.<\/p>\n<p><a href=\"http:\/\/technorati.com\/tag\/flickr\" rel=\"tag\">flickr<\/a>, <a href=\"http:\/\/technorati.com\/tag\/videocasting\" rel=\"tag\">videocasting<\/a><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers said they were particularly excited about the prospect of eventually using cellphones, many of which are equipped with global positioning systems, to send ads to consumers based on their location. With that information, marketers could, in theory, send pitches from retailers to cellphone users who might be in the vicinity of a store. Cellphone-based &hellip; <a href=\"https:\/\/weblog.wanhoff.de\/?p=76\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">New York Times: Marketers look for Phone-Ads<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/posts\/76"}],"collection":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76"}],"version-history":[{"count":0,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/posts\/76\/revisions"}],"wp:attachment":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}