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define('DISALLOW_FILE_MODS', true);{"id":848,"date":"2007-03-01T11:54:47","date_gmt":"2007-03-01T10:54:47","guid":{"rendered":"http:\/\/weblog.wanhoff.de\/?p=848"},"modified":"2007-03-01T11:54:47","modified_gmt":"2007-03-01T10:54:47","slug":"podcasting-reichweite-werbung-nimmt-ab-nimmt-zu","status":"publish","type":"post","link":"https:\/\/weblog.wanhoff.de\/?p=848","title":{"rendered":"Podcasting, Reichweite, Werbung: Nimmt ab, nimmt zu?"},"content":{"rendered":"<p>Noch ne Studie, diesmal vom eMarketer:<\/p>\n<blockquote><p>But, despite an incessant buzz about the medium, regular podcast users are still hard to find. &#8230; Podcast distribution and viewing mechanisms are proliferating, but even the most widely consumed podcasts typically have under 50,000 downloaders \u00e2\u20ac\u201c and most have far fewer.<\/p><\/blockquote>\n<p>Die gute NAchricht: Die Werbeums\u00c3\u00a4tze sollen trotzdem steigen:<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.emarketer.com\/images\/chart_gifs\/081001-082000\/081144.gif\" alt=\"Podcast Chart eMarketer.com\" \/><\/p>\n<p>Leider kostet die Studie 700 Dollar, die habe ich gerade nicht \u00c3\u00bcbrig.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noch ne Studie, diesmal vom eMarketer: But, despite an incessant buzz about the medium, regular podcast users are still hard to find. &#8230; Podcast distribution and viewing mechanisms are proliferating, but even the most widely consumed podcasts typically have under 50,000 downloaders \u00e2\u20ac\u201c and most have far fewer. Die gute NAchricht: Die Werbeums\u00c3\u00a4tze sollen trotzdem &hellip; <a href=\"https:\/\/weblog.wanhoff.de\/?p=848\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Podcasting, Reichweite, Werbung: Nimmt ab, nimmt zu?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,3],"tags":[],"_links":{"self":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/posts\/848"}],"collection":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=848"}],"version-history":[{"count":0,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=\/wp\/v2\/posts\/848\/revisions"}],"wp:attachment":[{"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weblog.wanhoff.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}