Noch ne Studie, diesmal vom eMarketer:

But, despite an incessant buzz about the medium, regular podcast users are still hard to find. … Podcast distribution and viewing mechanisms are proliferating, but even the most widely consumed podcasts typically have under 50,000 downloaders – and most have far fewer.

Die gute NAchricht: Die Werbeumsätze sollen trotzdem steigen:

Leider kostet die Studie 700 Dollar, die habe ich gerade nicht übrig.